Online shopping market in India is growing. As mobile users are increasing, so is the scope of online shopping. There is also a big marketing strategy behind all this.
E-commerce companies have profited indiscriminately during the Corona pandemic. In view of the threat of Corona, the government has also issued an advisory to encourage online shopping. But now the country is free from this epidemic. Returning to normal methods. However, the common people are not giving up the habit of online shopping. A recent report by Brain & Company has described India as the world’s third largest online buyer’s stronghold. Currently, this number is 180-190 million, which will increase to 450 million by 2027. Ads are shown with a well thought out strategy. Now when everyone knows that most of the online shopping is done for unnecessary items. The question arises why people do this shopping. In fact, e-commerce companies have a strategy behind your shopping. Because of this you end up wasting money considering unnecessary things as important.
In fact, while surfing online, you will see advertisements for things that you want to consume or just watch to gather information. By repeatedly seeing such ads, your mind starts thinking that you need it. You buy the item.
Online sellers use many tricks to get you to shop like telling you on a travel site that only 4 or 5 rooms are left in this hotel where you are planning a trip and then you make this booking in a hurry. Don’t let that happen later. This contract expires or there is no place to stay in the city.
Similarly online shopping apps give you notifications that the price of a dress you saw has dropped or that 200 people are buying that dress, at which point you immediately buy the item due to ‘fear of missing out’ (FOMO).
What is ‘fear of missing out’?
Companies are using techniques to induce fear or scarcity in consumers or buyers to take immediate action. Due to this common man buys the product or service without thinking in haste. This type of stress is called ‘Fear of Missing Out’ (FOMO). The surprising thing is that this strategy of companies also works a lot.
Cognitive bias technique is also used
Cognitive bias is a way of thinking in which the human brain simplifies information through a filter of personal experience, preferences. Simply put, it interprets any information according to its personal experience, preferences. It is the human experience that causes people to like and buy an ad or product.
That’s why companies need to review consumers to market a product. According to psychologists, people are aware of cognitive bias, but still they are affected by it.
Companies play with mind..
Companies never sell products or services directly. But to do so, they win consumer trust by touting policies like cashback, easy returns. Showing reviews of product quality or telling how many people have bought their services is a technique to win consumer trust.
A decoy effect is also used
Companies use this method to sell large quantities of goods. For example, by grouping 250 grams, half kg, 1 kg items together, the difference in price between them will be less. But the difference in size is huge. In such a situation, a person buys the largest item, but the thing to note here is that the company never actually has the intention of selling you the item of lesser size.
That is, a typical consumer will shop more because of the forgery of these companies than according to his needs. If you see something like this before, understand that it is a trick of companies and not your need.
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